Awesome, What you saying makes a lotta sense. Would you mind critiquing my USP: I help business owner create a compelling online presence that gets them customers. BACKGROUND: I'm a Social Media Specialist.
@SosocialInc Hey there,
Your USP is a good start. Here's what you can do to make it better:
The term "compelling web presence" could be more concrete. That phrase sounds vague and it could mean different things to different people....and mostly, it doesn't create a mental picture of the benefit you're referring to. Is there a more vivid, visceral way to say the same thing?
You can start with this USP, but then keep refining it until its perfect...
Incidentally, I came up against the same problem with my own profile writing course.
It used to be: "I Help Professionals Double Their Networking Power On Linkedin..."
"Double Their Networking Power" is equally abstract as "Compelling Web Presence"
Eventually, I realized the more concrete way of saying my USP was, "I Help Professionals Make A Jaw-Dropping First Impression On Linkedin and Get 2-3x More Connections..."
Do you see the difference?